I watched the movie The Social Network again the other night, and found myself considering Facebook’s success. As the movie depicts it, there was a certain amount of ruthlessness involved to ensure it succeeded. At first, many considered the movie to be character assassination, targeted at Mark Zuckerberg. But then I heard feedback that many… Continue reading Must You Be Ruthless in Order to Succeed?
On my blog at WeGrowMedia.com, I take a look at an unconference, explaining what it is and giving an intimate look at one I attended recently: Book Camp NYC. I also shared some lessons I took away from it, including: “Sometimes, conferences can be so complex, they get in the way of the value they… Continue reading Why an Unconference is a Powerful Event Format
In my blog at WeGrowMedia.com, I explore the history of SoHo in New York City, and how the threat of a huge public works project helped a community of artists form. Now, several decades later, little is left of that original community, as businesses have “unlocked the value” of that area. Read the post here:… Continue reading Commerce vs Community: What We Can Learn from the SoHo District in New York City
On my blog at WeGrowMedia.com, I explore the value of focusing on serving smaller niche communities online: “The web does an incredible job of organizing and engaging small groups. What’s more, it gives a business data to measure how well they are serving that community; tools to research what their community needs; the ability to… Continue reading Bigger is Not Always Better: Niche Communities Online
From my blog at WeGrowMedia.com: The sudden death Daniel Jezek, of an online community leader sent an outpouring of emotions and condolences from those he served. It is an incredible example of what it means to truly support a community online. One of the many notes of condolence: “Dan’s talent created an amazing website but… Continue reading An Example of How to Serve and Grow an Online Community
I just posted a video interview over on WeGrowMedia.com with Scott Gould. He and I discuss what it takes to serve and grow a community, and the complex nature of leadership and ownership in that process:
I shared a new post today on my blog at WeGrowMedia.com that explores the differences between having vision, and merely managing. Walt Disney was a visionary, and I explore these ideas by talking about a pivotal moment in his career – how he looked so far beyond the expectations set upon him by his customers… Continue reading Lessons From Walt Disney
Again and again, we hear about “community marketing” or some variation of that term – how businesses are leveraging social media and the web to engage their markets at a deeper level with the strict goal of growing their own business – growing revenue and profits. Don’t get me wrong, I understand that there are… Continue reading Community Involvement Is About Commitment, Not Recognition
This year I began building my own business, an incredible process, where you get to choose your future down to the smallest detail. My experience so far has been positive, and for that, I am thankful. Success VERY much depends on so many other people. I have little interest in “being my own boss,” I… Continue reading Don’t Be A Social Media Rockstar
Companies now realize that there is business value in social media. That it is worth an investment of their time and resources, that it can bring them closer to those in their market, and can be a powerful marketing platform. But there is one term that us being thrown around a bit too casually: community.… Continue reading You Don’t Sell To A Community. You Support A Community.