Bigger is Not Always Better: Niche Communities Online

On my blog at, I explore the value of focusing on serving smaller niche communities online:

“The web does an incredible job of organizing and engaging small groups. What’s more, it gives a business data to measure how well they are serving that community; tools to research what their community needs; the ability to improve their product offering quickly and easily; and it removes boundaries for profitability by allowing businesses to run leaner and serve community members anywhere in the world. But the flip side of this is the traditional media model: The desire for more more more.”

Read the full story here: Publishing Success: Niche Communities vs a Broad Audience

Have a great day.
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