In the past few weeks, I have been talking about product development in B2B media and publishing. First, we looked at how to put customer needs first, and then at revenue streams that publishers have at their disposal. Today, I want to extend this discussion by looking at how editorial, sales, and advertisers can coordinate… Continue reading A Coordinated Effort: Serving Needs, Creating Revenue
Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal. The goals of this exercise:… Continue reading The Missing Piece: Revenue
As news organizations evolve to focus more on multimedia and leveraging new online tools, there are two lingering questions: Will readers be truly engaged? Is there a business model to support this? More and more, we are seeing examples of established media brands reorganizing themselves to leverage new media: The Associated Press “…The A.P. will… Continue reading Multimedia Journalism: Business Model Not Included?
Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line: South African winery, Stormhoek After developing a social media strategy, the company’s sales doubled within 7 month. “… before Stormhoek started blogging and involving bloggers in its marketing efforts [in May 2005], that the winery sold around… Continue reading The Business Value of Blogs
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room: “The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday… Continue reading Online Advertising: Can Magazines Survive on the Web?
The New York Times looks at how Facebook’s Beacon system has raised questions not just of how we advertise on the web, but how societal norms are and behaviors are being challenged: “We used to live in a world where if someone secretly followed you from store to store, recording your purchases, it would be… Continue reading When the World Knows About Everything You Purchase
Scott Karp looks at some new research data, and makes the argument that print may be dragging down publishers who should be focusing more on their online revenue: “…pure-play online media is eating the once monopoly-protected lunch of local print media — these online players don’t have to worry about supporting, protecting, not competing with,… Continue reading Is Print Dragging Down Publishers?
A look into the cost of web video ads: “The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect… Continue reading Online Video Advertising Costs
Advertising Age looks at companies who are suddenly understanding the incredible value of search engine optimization. This is not just a technical shift, but a huge cultural change for most companies: “Ad agencies clearly were not embracing the channel and were still consumed with old ways of hitting consumers over the head with messages they… Continue reading The Marketing Shift From Messages People Don’t Want to See
Daisy Whitney of TV Week looks at the difficulty that popular online content creators find when trying to monetize their efforts: “There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time… I don’t know if you should quit your job, but… Continue reading Online Content Creators Find it Hard to Turn Page Views into Dollars