Steve Rubel reports that “the WashingtonPost has launched a brand new program that helps marketers find blogs to advertise on. It’s called the Sponsored Blogroll… advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars.” Darren Rowse had this to say: “It’s definitely an… Continue reading Blog Ad Network at Washington Post
AdvertisingAge reports that large pharmaceutical companies are expected to Spend $1.3 Billion online by 2008. “Web publishers are already lining up to take their money.” “…instead of advertising particular medications, marketers are focusing more on providing information and a place for communities to gather on websites…”
Scott Karp has a nice roundup on the The State of Search Marketing.
The Wall Street Journal reports on declining ad revenue at some prominent newspapers: “New York Times Co. and Tribune Co. on Tuesday reported declines in July newspaper advertising revenue, amid ongoing weakness across a number of ad categories. New York Times Co. said overall revenue slipped 1.8% to $274.5 million as advertising revenue dropped 3.3%… Continue reading Newspaper Ad Revenue Declines
Some links to start off the day: The NY Times looks at how Advertisers Trace Paths Users Leave on Internet. “AOL is working on a similar system to display ads for products related to a person’s Web search history. MSN from Microsoft just introduced technology to do the same. Other companies use systems that bring… Continue reading Selling Online
Ebrahim Ezzy analyses the pros and cons of the CPA (Cost per Action/Acquisition) advertising model. To cut right to the conclusion: “It is obvious that CPA alone is not the ultimate panacea for advertisers hoping to deliver campaigns that are branded or lead-generation focused. This is evidenced by the fact that many advertisers regularly shift… Continue reading Cost Per Action
Just clearing out some remaining news and commentary for the week: Steve Rubel has a piece on Reinventing the Media Interview, where he states, “the media interview as we know it though is going through a radical transformation and it’s starting not with the reporters but with bloggers.” Mark Cuban discusses Responsible Journalism with regards… Continue reading Sunday Wrap Up