The Audit Bureau of Circulations is working on a new way of reporting media’s reach by “…combining the publication’s print readership with a day’s worth of its Web site traffic.” Steve Rubel would like to see it taken a step further: “It seems to me that advertisers would benefit from having a similar system to… Continue reading Media Reach: Print & Web
Category: advertising
Standalone Journalism
Now, there has been a lot of talk about readers/customers/users now expeciting/choosing/demanding to be involved in the process, to be able to create content, be given some control, or be part of a community. However, Paul Conley looks at things differently: “We will soon see a slew of standalone, online, B2B publications being run by… Continue reading Standalone Journalism
MySpace EverySpace
Some interesting news about MySpace, indicating its rapidly advancing market reach: MySpace to Sell Music From 3 Million Bands MySpace driving more retail traffic than MSN search MySpace is becoming yet another example of the value of building a huge audience first, by focusing on their needs, and then having opportunities to monetize later on.… Continue reading MySpace EverySpace
An Often Ignored Publishing Niche
Coupons. Yes, it is indeed publishing. The New York Times looks at the state of the coupon business, which has held its own against digital coupons, so far. However, change is on the way: “The next stage, according to marketing experts, will come with the spread of digital cellphones with location-tracking and automatic short-range communication… Continue reading An Often Ignored Publishing Niche
Web News Roundup
Just a few interesting articles: There has been a ton of talk online about Google’s foray into Microsoft Office’s territory, with their “Google Apps for Your Domain” announcement. Chris Anderson has the most interesting theory about how this will affect the web. AdSense alternatives A rant about why RSS is not such a big deal… Continue reading Web News Roundup
“This is a Total Revolution”
Business 2.0 has an article focusing on how Google can be both friend and foe to small business. But this passage jumped out at me as more anecdotal proof that things have changed drastically for print publishers: “More established businesses have been able to slash their marketing budgets by switching to search-term advertising. Ray Allen,… Continue reading “This is a Total Revolution”
Blog Value
In a world where reality TV mints new mini-celebrities by the dozens every month, the question has been raised: what is the value of a blogger? Robert Soble responds to a post by Don Dodge: “Here’s a question for Don: would you have invested $5 million in Howard Stern? How about Oprah Winfrey? Martha Stewart?… Continue reading Blog Value
YouTube Reveals Online Ad Strategy
The Wall Street Journal reports on how YouTube plans on monetizing its site: “YouTube’s strategy “revolves around the idea of having brand advertisers participate and become part of our community,” says Chief Executive Chad Hurley.” Now, there is evidence from MySpace that the user community doesn’t mind when large corporations encroach upon their little world.… Continue reading YouTube Reveals Online Ad Strategy
Web Marketing Reality
AdAge says that The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads. But, Jeff Jarvis refutes these findings in his article: Advertisers: Head, Meet Sand, Insert. Who will win this battle of the wills?! Well, Nick Denton will. His Gawker blog network seems to be the envy of all other blog… Continue reading Web Marketing Reality
Stuck in the Middle
The Guardian Unlimited looks at the state of UK ad spending: “Consumption of traditional media such as newspapers is on the wane and TV audiences are increasingly fragmented by the wealth of choice on digital. The internet and new media channels are taking traffic from TV and print, but advertising spending on new platforms is… Continue reading Stuck in the Middle