Image by Amy Millward While many bemoan the changes that are occurring as our culture moves from print to digital media creation and consumption, I wanted to consider the value of digital media if we were experiencing the opposite transition: What if we were moving from a digital media world to a print media world?… Continue reading What If? The Reverse Transition from Digital to Print
From Print to Web:
Finding Online Performance Success
Not a 2009 Top Restaurant – Gray’s Papaya. I guess my vote didn’t count. Recently I have written a lot about our efforts here at Reed Business Information to increase online performance around print features that are brought online. So far, I have presented three mini case studies: Library Journal’s Salary Survey Feature: 1,200% page… Continue reading From Print to Web:
Finding Online Performance Success
Leveraging Your Best Print Content for HUGE Online Growth
Many magazine brands put a ton of resources into creating articles and content for their print editions, but don’t put comparable effort in formatting them for online readers or marketing them further on the web. This month, I was able to work with Library Journal and other members of RB Interactive on a little experiment;… Continue reading Leveraging Your Best Print Content for HUGE Online Growth
The Piling Up of Media: Super-Users and Grazers
Every day, media is thrust into my life: Two newspapers on the driveway. Magazines in the mailbox… more than 10 subscriptions. RSS feeds in my RSS reader… about 100 subscriptions. This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom… Continue reading The Piling Up of Media: Super-Users and Grazers
Is Print Dragging Down Publishers?
Scott Karp looks at some new research data, and makes the argument that print may be dragging down publishers who should be focusing more on their online revenue: “…pure-play online media is eating the once monopoly-protected lunch of local print media — these online players don’t have to worry about supporting, protecting, not competing with,… Continue reading Is Print Dragging Down Publishers?
BusinessWeek Integrates Print and Web Teams
More top publications are integrating their print and web editorial teams: “BusinessWeek has joined the crowd, putting one editor in charge of print and online for each of eight major content areas… As part of the changes, a dozen business and editorial staffers will be laid off.” “While coverage is intended to be seamless between… Continue reading BusinessWeek Integrates Print and Web Teams
Google Finds Flaws in Traditional Magazine Publishing Model
Google has filed a patent for them to create print magazines that will include personalized content and highly targeted advertising. Michael Arrington notes a few elements of the patent application that shows where Google finds flaws in the traditional magazine publishing model: “Publishers often lack insight into the profiles of consumers who purchase their publications,… Continue reading Google Finds Flaws in Traditional Magazine Publishing Model
Is Anyone Reading Those Long Articles in Print?
The New York Times looks at the print vs. web divide among video game magazines and their readers: “Noel Goodman subscribes to three video game magazines, but he wants information faster than the magazines can reach his mailbox. “I can find out on the Internet information that won’t be in magazines for another month…” “Magazine… Continue reading Is Anyone Reading Those Long Articles in Print?
Web Ad Revenue 40% Higher Profit for Newspapers
While digital ad revenue is still smaller than print ad revenue, newspapers are reporting a very interesting distinction between the two: “…mature online operations are generating 40% and higher profit, suggesting that achieving a critical mass of online ad revenue translates to profit at a much higher rate than print ad revenues…”
Brands Live On, Without Print
Folio: looks at magazines that have shuttered their print edition, but still see sizable traffic to the their websites which lived on: “Child.com, whose print parent folded in March, increased its unique visitors month-over-month between August (436,000) and September (534,000)…” “NickJr, which folded in February, eclipsed 4,000,000 uniques for its site in July, although August… Continue reading Brands Live On, Without Print