Today, I want to consider how social media is reshaping the life & career of one of my colleagues, and consider how this affects those in B2B media more broadly. Wes Kennedy (right) is the Group Art Director for Home Accents Today, Furniture Today, Kids Today and Design Today, and as he calls himself, he… Continue reading The Network Effect of You
Month: September 2009
Be Your Own Brand
The web is reshifting so many businesses, and certainly the world of media, publishing & journalism, which is where I focus a lot of my attention. Today, I want to explore how an individual journalist – or ANY individual – can build their own brand, boosting their career and delivering more value to their employer.… Continue reading Be Your Own Brand
Group Hug: How to Build Community Using Forums & Social Media
(Major credit goes to Jeremiah Owyang and his community at http://www.web-strategist.com/blog/ for many (most!) of the tips listed below. I remixed many different articles & comments, so specific sources are credited at the end.) When trying to engage your industry and build community on your website, a strong focus on strategy, personal connections and specific… Continue reading Group Hug: How to Build Community Using Forums & Social Media
Serendipity, and the Future of Media
There is little doubt that digital media delivers an efficiency that cannot be replicated by its print counterparts. It is simple and instantaneous to find or distribute relevant information on the web, and to then integrate it with other streams of information & data, or manipulate it in fun and useful ways. In considering that… Continue reading Serendipity, and the Future of Media