We Are The Music Makers…

Last Friday was the first one in five years that I hadn’t sent out a newsletter or posted to my blog. Luckily, there was a good reason: the birth of my son! Owen Blank was born on Thursday morning at 7:25am. Of course, the little fellow is already blogging. Feel free to say hello to… Continue reading We Are The Music Makers…

A New Generation of Media Experts

I’ve recently become obsessed with YouTube. In particular, I’ve been watching people who are creating mini-media brands by reviewing products in very specific niches. Before I dig into the videos themselves, I want to share why I am so enamored with them. An entire generation is growing with the content, marketing, sales, and technical skills… Continue reading A New Generation of Media Experts

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You Don’t Sell To A Community. You Support A Community.

Companies now realize that there is business value in social media. That it is worth an investment of their time and resources, that it can bring them closer to those in their market, and can be a powerful marketing platform. But there is one term that us being thrown around a bit too casually: community.… Continue reading You Don’t Sell To A Community. You Support A Community.