Not a 2009 Top Restaurant – Gray’s Papaya. I guess my vote didn’t count. Recently I have written a lot about our efforts here at Reed Business Information to increase online performance around print features that are brought online. So far, I have presented three mini case studies: Library Journal’s Salary Survey Feature: 1,200% page… Continue reading From Print to Web:
Finding Online Performance Success
Month: April 2009
From Print to Web:
The Business of Publishing: How to Build an Economy of Solutions
As newspapers, magazines and media experience a shifting business model – with revenue becoming more scarce – perhaps it is time to look beyond the concept of “publishing.” Instead of a publishing model, perhaps creating an economy of solutions is the way forward for newspapers and magazines. The goal for B2B media is this: Become… Continue reading The Business of Publishing: How to Build an Economy of Solutions
Careers in Recession:
10 Ways Media Professionals Can Help Their Careers
The economic downshift has been tough on businesses, tough on jobs, tough on publishing & media, and tough on the advertisers, business partners and customers who support publishing and media. It is clear that no business or individual is safe from the affects. Many folks I speak to show a great concern about their business… Continue reading Careers in Recession:
10 Ways Media Professionals Can Help Their Careers
Minimizing the Risk of Innovative Ideas
Everyone wants to find online performance growth, and often, I see people looking for that "big idea." There is a temptation to swing for the bleachers on every pitch, with a hope that all of the challenges we face can be wiped away with a single home run. If you work for a magazine brand,… Continue reading Minimizing the Risk of Innovative Ideas