An Often Ignored Publishing Niche

Coupons. Yes, it is indeed publishing. The New York Times looks at the state of the coupon business, which has held its own against digital coupons, so far. However, change is on the way:

“The next stage, according to marketing experts, will come with the spread of digital cellphones with location-tracking and automatic short-range communication technology. Electronic coupons will be delivered to cellphone owners on demand and redeemed by whisking the phone past a cash register scanner, eliminating all paper.”

As someone who grew up in a coupon household, I do not look forward to the feeling that coupons are lurking in my cell phone, just waiting to peek their heads out.

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