Coupons. Yes, it is indeed publishing. The New York Times looks at the state of the coupon business, which has held its own against digital coupons, so far. However, change is on the way:
“The next stage, according to marketing experts, will come with the spread of digital cellphones with location-tracking and automatic short-range communication technology. Electronic coupons will be delivered to cellphone owners on demand and redeemed by whisking the phone past a cash register scanner, eliminating all paper.”
As someone who grew up in a coupon household, I do not look forward to the feeling that coupons are lurking in my cell phone, just waiting to peek their heads out.