The Washington Post profiles a new kind of ad-agency that: “…has nothing invested in any particular solution and nothing to gain by telling its clients to spend more rather than less, its pitch is that it can offer the least-biased, most-cost-effective solutions. The message resonates with companies dissatisfied by the payoff from traditional advertising.” Their… Continue reading Customer Engagement Key to Online Success
Category: advertising
Click Fraud
Steve Rubel pointed out a new BusinessWeek cover story on click fraud. The article looks at: “…a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The spreading scourge poses the single biggest threat to the Internet’s advertising gold mine and is the most nettlesome question facing… Continue reading Click Fraud
Online Ad Revenue Cat & Mouse Chase
Some worries this week about the strength of the online ad revenue business.
Google AdSense in Email Newsletters
From Search Engine Journal: “Google AdSense… seems to be letting select publishers serve Google AdSense ads in newsletters and mass commercial emailings. I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.”
Old Media Meets New Media
A report that traditional media companies are doing better online that previously indicated: “There has been a lot of handwringing about media companies not making any money in the online world but what the data show is that their position is better than we would have assumed. Traditional media firms have worked hard at finding… Continue reading Old Media Meets New Media
Marketing & Advertising
Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”
Marketing & Advertising
Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”
Odds & Ends
Some other interesting stories this week: Local Search Spending To Double Google Introduced Mobile Ads How to be a Net Video Hit The Effects of Line Length on Reading Online News
Monetizing Web Video
YouTube is another site that illustrates the power of focusing on building a dedicated audience before confusing it with ways to monetize. New York City Venture Capitalist Fred Wilson looks at YouTube’s potential revenue: “YouTube could be generating $440 million in annual revenue.” While Fred’s numbers illustrate an intriguing “what-if,” the site is not likely… Continue reading Monetizing Web Video
Splogs
What happens when you mix blogs with spam, you get splogs. A primer, from Wired: “Like email spam, splogs use the most wonderful features of networked communication – its flexibility, easy access, and low cost – in the service of sleazy get-rich-quick schemes. But whereas email spammers try to induce recipients to buy products, sploggers… Continue reading Splogs