The Interactive Advertising Bureau (IAB) has announced that “internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006.” Jason Calacanis looks at the ad spending over time, noting that the huge dip in after 2000 was due to emotions, not the value of the medium: “That dotcom overspend,… Continue reading Internet Advertising Continues to Grow
Category: advertising
7 Mobile Advertising Techniques
Ken Elefant over at Venture Beat put together a list of mobile advertising techniques, and his opinion of each. On his list: Marketing via SMS/MMS WAP banner ads Location-based advertising Video ads on cell phones In-game advertising Online coupons Interstitial ads (link via Techmeme)
Google to Sell Ads in Newspapers
Google is expanding its ad sales into print newspapers. It is a curious opportunity, but not without risks, even if successful: “…publishers can get much-needed revenue but in doing so they may well make Google — which is already the biggest seller of online advertising — even stronger.” At the core of the Google plan… Continue reading Google to Sell Ads in Newspapers
Measuring Engagement Online: A New Media Challenge
Robert Scoble looks at the need for better web metrics, focusing on a need to measure “engagement” on a website. He illustrates his point comparing two sites, and what would happen if they added a link to your website on their page. He posits that a site such as The Register would result in few… Continue reading Measuring Engagement Online: A New Media Challenge
Relationships, Quality, and Duckies
There is something going on that illustrates just what I love about the web. Not only that, but it involves duckies. This guy in Brooklyn does a daily video blog each weekday. It is called “the show with zefrank.” His topics are all over the place, but he can talk give Jon Stewart-like commentary on… Continue reading Relationships, Quality, and Duckies
Confusion: Online Ads, Web Metrics and RSS
Think about this for awhile: “Google is projected to pocket a full quarter of US online advertising market in 2006.” Marketwatch and eMarketer also report on this story. To help you get a piece of this pie, here are the Top 35 Most Profitable Keywords in AdSense system: “Expensive keyword” (high CPC) isn’t equal to… Continue reading Confusion: Online Ads, Web Metrics and RSS
News of the Week
Interesting news from around the web: The LA Times gives a fascinating look at the real value of journalism in the world. In the article, Susan D. Moeller and Moisés Naím talk about the deaths of reporters in search of truth, including the recent death of Anna Politkovskaya. “It is harder to quash the millions… Continue reading News of the Week
Social Media Fragmenting Audiences
Publishing 2.0 reports on reasons for changes in the ad industry: Mass advertising of mass brands is dying Audiences are fragmenting at an exponential rate The share of media time spend online is rapidly growing Online video has arrived Google has made billions on direct response advertising, finally realizing the promise of the Web to… Continue reading Social Media Fragmenting Audiences
For One Company: Magazine Ad Spending Drops 78%
Burger King marketing chief Russ Klein made some interesting statements in today’s Wall Street Journal regarding the companies drastic move of ad dollars from print and TV to online and emerging media: “We weren’t going to wait around for the traditional measurement systems to catch up with it. The eyeballs have already moved. …Plenty of… Continue reading For One Company: Magazine Ad Spending Drops 78%
Online Advertising Shows Publishers Where the Money Is
A series of web advertising news this week. PaidContent reports on the state of internet advertising: a 37% increase year over year. “Pete Petrusky, Director, Entertainment & Media Practice, PricewaterhouseCoopers: “With the seventh consecutive quarter of growth behind us we are confident that the Internet will continue to reconcile the imbalances between its share of… Continue reading Online Advertising Shows Publishers Where the Money Is