Media Reach: Print & Web

The Audit Bureau of Circulations is working on a new way of reporting media’s reach by “…combining the publication’s print readership with a day’s worth of its Web site traffic.”

Steve Rubel would like to see it taken a step further:

“It seems to me that advertisers would benefit from having a similar system to measure the loyalty of a blog’s readership by rolling up unique visitors and RSS subscribers.”

In related news, new data on who is online, and their activities.