Selling Online

Some links to start off the day:

  • The NY Times looks at how Advertisers Trace Paths Users Leave on Internet. “AOL is working on a similar system to display ads for products related to a person’s Web search history. MSN from Microsoft just introduced technology to do the same. Other companies use systems that bring together information about users from across many sites. Internet companies call this behavioral targeting, and it is based on the insight that knowing what people do online can be more valuable to a marketer than knowing how old they are or what they do for a living.”
  • Jeff Jarvis details a new feature Google is offering local businesses for use on their GoogleMaps product: free printable coupons to accompany their listings. “This is a stake in the heart of local newspapers.”
  • Mark Cuban answers the timeless question, “Is a view the same as a hit?