The Washington Post profiles a new kind of ad-agency that: “…has nothing invested in any particular solution and nothing to gain by telling its clients to spend more rather than less, its pitch is that it can offer the least-biased, most-cost-effective solutions. The message resonates with companies dissatisfied by the payoff from traditional advertising.” Their… Continue reading Customer Engagement Key to Online Success
Category: customer experience
Wayward Journalists, Please Come Back
I am once again impressed at Google’s constant tinkering to make a better experience for their users, and a more profitable place for its advertisers. Its latest effort focuses on user preferences: “This is designed to further ensure that users will find ads only when they’re most useful and advertisers will receive the most qualified… Continue reading Wayward Journalists, Please Come Back
Enter the Age of Mobile Publishing
A quote from Peter Chernin, president and chief operating officer of News Corp: “I believe that mobile could be one of the greatest media platforms ever created. It could rival television, the Internet and literally anything.” I would have to agree with him. In an age where hospitals rely on just-in-time delivery of supplies in… Continue reading Enter the Age of Mobile Publishing
Industrial Strength Innovation
BusinessWeek looks at how to better server B-to-B markets: “Look at your products in the context in which they are used. The winners in this game will be customer-centric companies who will do whatever necessary to help their customers solve problems and make more money. Often this requires adding capabilities, services, and/or logistics to an… Continue reading Industrial Strength Innovation
Web 2.0 Bubble
I am seeing signs that we are definitely in a Web 2.0 bubble. But I am also beginning to recognize who will survive. In a culture where publishers and media companies are rapidly shifting strategies, there is a lot to learn from those on the cutting edge – the tech industry. You see, people are… Continue reading Web 2.0 Bubble
Social Networks & Privacy
Facebook, the social networking site for college students has made some updates to their system this week, to dramatically mixed reviews. Facebook describes the change as: “Before, it was an encyclopedia model, but now we’re changing to a news model.” Basically, if you had a Facebook account, you can now see daily updates of activities… Continue reading Social Networks & Privacy
The Value of Customer Experience
A brilliant rant about marketing and customer experience. Applicable to so many industries in so many situations: “If the best way to help create passionate users is by helping users learn and get better, then we should put our power to entice, motivate, and inspire someone to buy more, and use it to entice, motivate,… Continue reading The Value of Customer Experience