Wall Street Journal Launches Sponsored News Sections

Matthew G. Nelson looks at how publishers like the Wall Street Journal are creating sponsored news sections:

“As traditional print advertising revenues dwindle, WSJ and other news organizations are searching for new means of working with advertisers, including creating sites that link their news content directly to issues a brand wants to be identified with. The sponsored microsite partnership echoes similar projects that WSJ has done with UPS, and a MarketWatch.com partnership with British Airways.”