Long Articles or Short? Depends on The Goals of Your Readers.

Jakob Nielsen has some mathematical formulas to determine whether long or short articles are better for your website. His conclusions:

  • If you want many readers, focus on short and scannable content. This is a good strategy for advertising-driven sites or sites that sell impulse buys.
  • If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems.