Steve Rubel is reflecting on his goal to become “Media Green,” that is, have his media consumption habits not adversely affect the environment. Among his changes:
“Years ago I used to read three daily newspapers… I read lots of trade pubs too… I have almost completely ditched print in favor of reading online… I now subscribe to the RSS feeds for every publication mentioned above plus hundreds of blogs. The beauty of this is that I only subscribe to what I care about and ditch the rest. So, for example, for the Times I subscribe to top news, NY, business, tech, NBA and football feeds but not the movie reviews.”
When people talk about the affect that print magazines and newspapers have on the environment, they are not just talking about paper – there is a massive amount of energy that is used in producing and delivering print editions.