Category: customer experience

The Best Ways to Leave a Comment on a Blog

Darren Rowse shares 11 Tips for Getting Your Comments Noticed on a Popular Blog. Be the Early Bird Share an Example Add a Point Disagree Write with conviction, passion and personality Use Humor Ask a Question Formatting Comments Helpful Links Comment Length Lists/Break it down

Turning a Newspaper into a “Community-Driven” Website

Mark Glaser looks at how the San Jose Mercury News is changing the meet the needs of its readers. His advice: “Don’t just run focus groups or surveys; get passionate people in your community of readers on board from the start. And get their input at the start, in the middle, and all the way… Continue reading Turning a Newspaper into a “Community-Driven” Website

Cutting Out the (Media) Middleman

Jeff Jarvis continues to chat about his Dell case study… but it never gets old: “Dell and its customers are collaborating on the creation of content, media and marketing – without content, media or marketing companies. Advertising is no one’s first choice as the basis of a relationship. For marketers, it’s expensive and inefficient. For… Continue reading Cutting Out the (Media) Middleman

eBay Innovation: Making it Easier for Buyers

Wired takes a look at some new services eBay has recently rolled out: A downloadable eBay Desktop application allows users to bid and get streaming price updates without opening a web browser. Three new widgets can be used on blogs and social networks outside eBay’s walls: eBay To Go, GiftBay and eBay Marketplace for Facebook.… Continue reading eBay Innovation: Making it Easier for Buyers

The Walls Come Tumbling Down

Michael Krigsman wasn’t distracted by the big news this week, of Google unveiling OpenSocial. “Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis.” Michael goes… Continue reading The Walls Come Tumbling Down

Mashing Up the NY Times

Web 2.0 pioneer Dave Winer is playing with some mashups of New York Times content. Awhile back, he created the “river of news” idea. Now he is experimenting with an outline view, that organized the most recent stories by their topical frequency. During these experiments, Dave checks in with readers to share his thoughts and… Continue reading Mashing Up the NY Times

Recommendation: Use Passive Voice in Web Headlines

Jakob Nielsen recommends using passive voice in web headlines, since the first two words of the sentence are far more likely to be read by your audience: “Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and… Continue reading Recommendation: Use Passive Voice in Web Headlines

Cell Phones: Dramatically Shifting the Social Landscape

Two interesting posts today about the affect of cell phones on our social lives: Mark Glaser feels that Cell Phones Are Killing Face-to-Face Interactions: “What was once something you did in private or during downtime has now become an obsession. We all need to find out what else is going on at other locations, to… Continue reading Cell Phones: Dramatically Shifting the Social Landscape

Dell Takes Down the Wall Between Them and Customers

Jeff Jarvis takes a look at Dell’s adoption of a more “Web 2.0 communication style” with their customers, and how they have benefited: “But the opportunities created by the conversation go far beyond dousing fires. The cant among executives trying to play the Web 2.0 game is that the customer is in charge. Well, if… Continue reading Dell Takes Down the Wall Between Them and Customers