Keeping Your Audience Happy

Brian Clark offers an alternate business strategy to “capturing more eyeballs…”

“Whatever your approach, keep this in mind: modern marketing is less about market share, and more about share of customer. It’s much easier to keep an existing customer then it is to attract a new one, so do everything you can to retain the relationships you’ve got. Even though the allure of the Internet leads us to believe we can conceivably reach every possible person who might be interested in what we offer, you’ll make more money by focusing on attracting the right people and keeping them as happy as possible.”

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