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Category: customer experience
It’s Not About Capturing Eyeballs, But Spreading Influence
As more and more blogs and websites create more and more content to capture more and more eyeballs, one has to wonder: What are the limits to human attention span? How does one weed through it all to find quality content? How on earth can all this be monetized through display advertising? That last one… Continue reading It’s Not About Capturing Eyeballs, But Spreading Influence
The Marriage of Content & Marketing: The Online Conversation
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be referred to as participating in the online conversation. As power shifts from traditional display advertising and media… Continue reading The Marriage of Content & Marketing: The Online Conversation
How “Search” is Destroying Our Privacy
Who knew how much that little search box on the homepage of Google would change our culture. From new directions in business, to the most basic way that you perceive your friends and colleagues, a simple web query can have sweeping affects. Jeff Jarvs has uncovered some statistics about Google that illustrate its power and… Continue reading How “Search” is Destroying Our Privacy
When the World Knows About Everything You Purchase
The New York Times looks at how Facebook’s Beacon system has raised questions not just of how we advertise on the web, but how societal norms are and behaviors are being challenged: “We used to live in a world where if someone secretly followed you from store to store, recording your purchases, it would be… Continue reading When the World Knows About Everything You Purchase
Technology is not the Problem
The New York Times speaks with Donald Norman, a cognitive scientist who is a professor at Northwestern. He has an interesting take on how we look to technology to solve problems, when the focus should be on the behavior of people. I think it is insightful when thinking about how to build a great community… Continue reading Technology is not the Problem
How to Succeed in Blogging: Care
Fred Wilson shares some of the best blogging advice I have ever heard. For all the tips and tactics I have read online (many of them valuable), none beat the basics of simply caring: “You can stick to yourself, make your own way, focus on your own needs. Or you can get involved, roll up… Continue reading How to Succeed in Blogging: Care
An Ivy League Education, For Free, Right Now
I hadn’t heard much about this, but it is sort of blowing my mind: major universities are putting their courses online for anyone, anywhere, to access… for free. Here are two: MIT’s OpenCourseWare They now have over 1,800 courses online. Open Yale Courses They just launched with 7 courses, and are looking to expand to… Continue reading An Ivy League Education, For Free, Right Now
Your Customers aren’t “Users,” they are “Participants”
Robert Scoble makes an interesting point about how many businesses view their customers online: “I’m tired of getting used by companies who just use and use and use without giving me anything in return. I remember three years ago when I first heard the words “user generated media.” That term still pisses me off. I’m… Continue reading Your Customers aren’t “Users,” they are “Participants”
The Value of “Seemingly Unimportant Conversations”
Robert Scoble whittles down the difference between companies who “get” communicating using new media and those who don’t: “…here’s where corporations go wrong: they don’t get the value of seemingly unimportant conversations.”