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It’s Not About Capturing Eyeballs, But Spreading Influence

As more and more blogs and websites create more and more content to capture more and more eyeballs, one has to wonder: What are the limits to human attention span? How does one weed through it all to find quality content? How on earth can all this be monetized through display advertising? That last one… Continue reading It’s Not About Capturing Eyeballs, But Spreading Influence

The Marriage of Content & Marketing: The Online Conversation

It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However – they may not call it that – it may simply be referred to as participating in the online conversation. As power shifts from traditional display advertising and media… Continue reading The Marriage of Content & Marketing: The Online Conversation

How “Search” is Destroying Our Privacy

Who knew how much that little search box on the homepage of Google would change our culture. From new directions in business, to the most basic way that you perceive your friends and colleagues, a simple web query can have sweeping affects. Jeff Jarvs has uncovered some statistics about Google that illustrate its power and… Continue reading How “Search” is Destroying Our Privacy

When the World Knows About Everything You Purchase

The New York Times looks at how Facebook’s Beacon system has raised questions not just of how we advertise on the web, but how societal norms are and behaviors are being challenged: “We used to live in a world where if someone secretly followed you from store to store, recording your purchases, it would be… Continue reading When the World Knows About Everything You Purchase

An Ivy League Education, For Free, Right Now

I hadn’t heard much about this, but it is sort of blowing my mind: major universities are putting their courses online for anyone, anywhere, to access… for free. Here are two: MIT’s OpenCourseWare They now have over 1,800 courses online. Open Yale Courses They just launched with 7 courses, and are looking to expand to… Continue reading An Ivy League Education, For Free, Right Now

Your Customers aren’t “Users,” they are “Participants”

Robert Scoble makes an interesting point about how many businesses view their customers online: “I’m tired of getting used by companies who just use and use and use without giving me anything in return. I remember three years ago when I first heard the words “user generated media.” That term still pisses me off. I’m… Continue reading Your Customers aren’t “Users,” they are “Participants”