Some believe that marketers stay away from sponsoring blogs because of the uncertain nature of the content and comments each day. That may be changing: “Jen McClure, founder and executive director of the Society for New Communications Research, a think tank on new media, said at the conference that businesses and publishers are taking blogs… Continue reading Marketers to Spend More on Blogs
Category: advertising
Advertisers Targeting You, As Their Friend
Adam Hirsch reports from Ad:Tech. “Although there are all these various companies and different platforms, the universal theme that streams through all of them is that they will deliver targeted ads. The specific target ad system is apparently the solution to maintain the unobtrusive manner of advertising. To be able to target a specific gender,… Continue reading Advertisers Targeting You, As Their Friend
Blogging Journalists: Advertising is not the Enemy
Robert Niles explains why journalists who have their own blogs are not “selling out” if they put advertising on their site: “You’re not selling out. In fact, ads on your site are not a “sell out” but a way to buy into the ability to do even more thorough and better-informed journalism for your readers.”… Continue reading Blogging Journalists: Advertising is not the Enemy
Trust in Advertising: Facebook, MySpace and Social Ads
Jeremiah Owyang looks at two recent advertising initiatives from MySpace and Facebook, and lists their implications. Here is an excerpt from what Facebook is working on: “Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these “Fan-Sumers” as endorsers to their own… Continue reading Trust in Advertising: Facebook, MySpace and Social Ads
Newspapers Band Together to Reclaim Ad Revenue
Some large newspaper brands are banding together to reclaim their ad revenue: “Five of the nation’s top newspaper companies are taking steps to create a national online advertising network they hope will help them recapture ad revenue leaking away from their print products.”
Cutting Out the (Media) Middleman
Jeff Jarvis continues to chat about his Dell case study… but it never gets old: “Dell and its customers are collaborating on the creation of content, media and marketing – without content, media or marketing companies. Advertising is no one’s first choice as the basis of a relationship. For marketers, it’s expensive and inefficient. For… Continue reading Cutting Out the (Media) Middleman
More Paid Content Becomes Free
The Sacremento Bee will no longer charge the $499 subscription fee for political coverage in their “Capitol Alert” site: “In the past year, Capitol Alert’s in-depth and ongoing political news and information have become a valuable daily resource for many political professionals. During this time, we have received many requests to make Capitol Alert available… Continue reading More Paid Content Becomes Free
Newspapers & Magazines Increase Digital Ad Spending by 28.4%
Whether newspapers and magazines are earning more online may not be the only issue… they are certainly spending more online: “Newspapers and magazines will spend $536.8 million this year on online advertising to promote their print and online brands, up 28.4% over last year, according to a new report from eMarketer.”
B2B: When Will Online Revenue Top Print Revenue?
A new report indicates strong growth in online revenue for B2B: “B-to-b digital advertising revenue will outpace print ad revenue by 2009, according to a new report from market research company Outsell.”
Facebook to Leverage “Social Graph” in Advertising
Facebook is set to launch a new advertising platform on Nov 6: “…the social network is looking to better use the data its users voluntarily offer up on their profiles…. [and] could use some of what it knows about people — and their relationships with others on the site, what is known as the “social… Continue reading Facebook to Leverage “Social Graph” in Advertising