Category: advertising

Nike & Nissan Looks Beyond Big Media to Reach Their Audience

The Wall Street Journal profiles two companies who are looking beyond big media to reach their audience: Nike’s efforts to influence the influencers, and expand their marketing dollars beyond traditional advertising in the media: “The question is, how do you not let your size become a disadvantage? How do you keep an edge, a crispness,… Continue reading Nike & Nissan Looks Beyond Big Media to Reach Their Audience

Online Advertisers Set Higher Expectations

As the online advertising marketplace grows, so do the expectations of performance of these ads: “Advertisers increasingly want more-detailed feedback on the effectiveness of their online marketing efforts, both to justify their increased spending on the Web and to help guide their future allocations across all available media.” “They want to know not only what… Continue reading Online Advertisers Set Higher Expectations

Why Blogs Reach Your Audience Differently Than Advertising

As more ad agencies embrace create blogging strategies for their clients (or vice versa), Andy Abramson breaks down its value: Blogger relations is not about generating PR by the pound Blogger relations is not about giving away free stuff (products, services, accounts, etc.) Blogger relations is not about mass. It is about those that matter,… Continue reading Why Blogs Reach Your Audience Differently Than Advertising

Not Enough Online Ad Dollars to go Around

PaidContent shows how few are able to reap the benefits from the online ad revenue game. Two reasons: A glut of business proposals that focus on advertising support. There simply won’t be enough ad dollars to support these companies. A disproportionate portion of ad dollars are spent with just a handful of companies.

Advertisers Wary of “Open” Websites

Scott Karp looks at why more ad dollars haven’t been shifted to social networks and web sites that allow anonymous commenting: “Sites built on open systems, which turn content creation and publishing into a free for all, will find it increasingly difficult to get their share of brand advertising dollars. Sites that that can harness… Continue reading Advertisers Wary of “Open” Websites

Google Launches Video Ads

Google is now offering YouTube videos in it popular AdSense advertising network: “We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You… Continue reading Google Launches Video Ads

Do You Want a Large Audience, or a High Value Audience?

What is of more value: a large audience, or a smart, engaged audience? Robert Scoble takes a look at how much traffic he gets to his blog from those who link to him. He concludes that overall, few referrers give him loads of traffic; and those that do, may not be the audience he wants:… Continue reading Do You Want a Large Audience, or a High Value Audience?

Online Advertising Jumps 25% YOY

Online advertising is growing: “Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006.” “Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark… Continue reading Online Advertising Jumps 25% YOY

Is Yahoo! Making Newspapers Profitable Again?

Yahoo! seems to be making newspapers profitable again: “Newspaper publishers who partnered with Yahoo are seeing such significant online sales increases that they could start producing positive over-all revenue gains as early as 2009, says one Wall Street analyst.”