Forbes interviews two executives who take opposing sides as to whether click-fraud — “the practice of inflating pay-per-click ad fees with automatic clicking software” — is on the rise.
Category: advertising
Eavesdropping to Advertising: Targeted Ads Come to Phones
Proving that life is just one big advertising opportunity, one company is looking to eavesdrop on your phone calls: “Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. The Web-based phone service… Continue reading Eavesdropping to Advertising: Targeted Ads Come to Phones
Google Launching Interactive Ads
Google is launching interactive ads called “gadget ads.” “non-traditional ad units with interactive, rich media capabilities – not only enable advertisers to target audiences in a flexible and timely manner via regular updates within the ad unit, but also allow users to engage with ad content in a way static ads haven’t facilitated in the… Continue reading Google Launching Interactive Ads
NBC Moves Programming Online in Ad-Supported Site
NBC just took a big jump into the online world, offering its shows for free through AOL: “NBC will start offering its top television shows as ad-supported downloads this fall (autumn) from the NBC Direct website.””The announcement is a major setback for the NBC/ News Corp joint venture Hulu, which was originally set up to… Continue reading NBC Moves Programming Online in Ad-Supported Site
Which Came First: The Advertiser or Quality Content?
Warner Brothers plans to produce more digital content, but desperately trying to understand how to innovate before a realistic advertising model is worked out: “The studio, part of Time Warner, plans today to introduce 24 Web productions in a range of formats including minimovies, games and episodic television shows. But for this latest online push,… Continue reading Which Came First: The Advertiser or Quality Content?
Does Advertising Really Change When You Bring it Online?
CNET looks at the new trend of “coversational advertising:” “The emergence of user-generated content has given average citizens a forum for recommending and denouncing products in a way they never had before. “I call it the ‘relationship economy.’ You value and feel empowered to control your time,” Schultz said. “Do you really want to have… Continue reading Does Advertising Really Change When You Bring it Online?
An Advertising Slowdown for both Print and Web?
Om Malik looks at the relationship between larger economic forces, such as the slowdown in the housing market, and risk to media advertising for both print and the web: “It is only a matter of time before the slowdown starts to impact some of the larger web players that depend on online advertising. As housing… Continue reading An Advertising Slowdown for both Print and Web?
Print Ad Sales’ Dramatic Decline
Alan D. Mutter looks at some sober facts on the state of print advertising: “After six straight quarters of accelerating declines, newspaper print advertising sales in the first half of this year fell to the lowest level in a decade, according to statistics released today by the Newspaper Association of America.”
YouTube Reinvents the Video Ad: Let the Games Begin
Jordan McCollum gives a recap of YouTube’s foray into video advertising, called InVideo: “InVideo Ads appear 15 seconds into the selected video, occupying the bottom 20% of the video player. If a user doesn’t click on the ad within 10 seconds, it minimizes for the duration of the video. The time marker at the bottom… Continue reading YouTube Reinvents the Video Ad: Let the Games Begin
Print to Web. Web to Ka-Ching.
The New York Times looks into part of the reason why Vogue magazine’s September issue is their biggest ever, weighing in with 727 advertising pages. “Most of those pages were sold with the added value of an Internet feature that Vogue is introducing today: a broadband channel that aims to serve as both an entertainment… Continue reading Print to Web. Web to Ka-Ching.