Print to Web. Web to Ka-Ching.

The New York Times looks into part of the reason why Vogue magazine’s September issue is their biggest ever, weighing in with 727 advertising pages.

“Most of those pages were sold with the added value of an Internet feature that Vogue is introducing today: a broadband channel that aims to serve as both an entertainment destination and a shopping Web site.”

“The feature, ShopVogue.TV, offers links to purchase the products featured in the magazine‚Äôs print ads, while simultaneously showing videos of runway shows, fashion ad campaigns and serial shows created by Vogue. The channel will also have a user-generated component, with visitors encouraged to upload photos of their own fashion looks in an area designated Fashion U Share.”

Leave a comment