An Advertising Slowdown for both Print and Web?

Om Malik looks at the relationship between larger economic forces, such as the slowdown in the housing market, and risk to media advertising for both print and the web:

“It is only a matter of time before the slowdown starts to impact some of the larger web players that depend on online advertising. As housing sales stall, that sector’s companies (including financial services firms) will slash their budgets to get in sync with market demand, which means fewer dollars for not just print and broadcast but Internet advertising as well. And those dollars will be have to be shared across many different properties — a risky scenario for some of the larger web companies.”

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