As more ad agencies embrace create blogging strategies for their clients (or vice versa), Andy Abramson breaks down its value:
- Blogger relations is not about generating PR by the pound
- Blogger relations is not about giving away free stuff (products, services, accounts, etc.)
- Blogger relations is not about mass. It is about those that matter, in essence it is not how many, but who
- Blogger relations is about conveying a message to the customer and enabling additional commentary beyond what the official company line is that provides insight and even unpaid endorsement