Blogging Journalists: Advertising is not the Enemy

Robert Niles explains why journalists who have their own blogs are not “selling out” if they put advertising on their site:

“You’re not selling out. In fact, ads on your site are not a “sell out” but a way to buy into the ability to do even more thorough and better-informed journalism for your readers.”

“Advertising revenue buys you the freedom to go out into the field, to talk with sources, to observe, to buy databases — to do the hard, and often expensive, work that informs great news reporting. Just as it always has. The only difference from working at a traditional newspapers is (and, yes, it is a biggie) that you do not have a separate sales force to earn that advertising money to cover your salary and reporting expenses.”

Leave a comment