Marketers to Spend More on Blogs

Some believe that marketers stay away from sponsoring blogs because of the uncertain nature of the content and comments each day. That may be changing:

“Jen McClure, founder and executive director of the Society for New Communications Research, a think tank on new media, said at the conference that businesses and publishers are taking blogs much more seriously than they have in the past. For that reason, more marketers plan to spend a larger portion of their advertising budgets on blogs in the coming years.”