Image by fdecomite Why is it difficult to charge for news and information in the online economy? Because a fair amount of this news is "common" and easy to find. The Google News homepage indicates how much duplication of effort their is in news coverage nationally and globally. 153 articles on President Obama visiting Allentown,… Continue reading Selling a Commodity vs Selling a Service
Giving Thanks – For Our Time to Shape the Future
Recently, I have found myself thinking about the luminaries from the early 20th century who are still with us. Some broke barriers, like Chuck Yeager. Others have voices with a force as strong today as 50 years ago: Chuck Berry, Little Richard, Jerry Lee Lewis and B.B. King. We have the images of some burned… Continue reading Giving Thanks – For Our Time to Shape the Future
Creating Interest vs Providing Solutions
Original Comparison by Jeremiah Owyang, using Compete.com Take a look at the chart above. It is a chilling comparison of three media brands, each of which represent a different online strategy to engage a broad audience, and monetize that attention. Digg.com The New York Times Wall Street Journal Digg’s CEO explains their focus as not… Continue reading Creating Interest vs Providing Solutions
The Future of B2B Media: A Clouded Vision?
Image by Raphaël Fauveau The New York Times homepage has more than 300 things you can click on, and includes more than 2,000 words. Is this how the brand sees themselves? Is this providing value to advertisers? Is this the best experience for their audience? Perhaps that is a difficult question to answer for a… Continue reading The Future of B2B Media: A Clouded Vision?
Finding Room for Improvement in Your Online Product
"It’s really scary out there." That’s a phrase I keep hearing again and again. When I consider the challenges facing editors & content creators, among them is the fact that they have precious few resources to do a massive amount of work. On top of that, there is a constant barrage of reports of their… Continue reading Finding Room for Improvement in Your Online Product
Editorial ROI: Going from Good to Great
I have been swimming in the web metrics for several of RBI’s brands recently, and am constantly amazed at the insights that pop up. The question I am given again and again is: "How can we increase performance?" Sometimes this question is with regards to an entire editorial strategy, other times it is focusing on… Continue reading Editorial ROI: Going from Good to Great
Editorial ROI: Maximizing Performance With Few Resources
Today, I want to discuss how an editor or content creator can use some really basic web analytics to improve the performance of their products and deliver higher return-on-investment for their efforts. The chart above is a pretty typical example of a "long tail" graph. I made up the numbers above, but let’s consider that… Continue reading Editorial ROI: Maximizing Performance With Few Resources
Why B2B Blogs Matter
Something special is happening in a Publishers Weekly blog, and I wanted to share the story with you. PW has a blog called ShelfTalker that is authored by 3 childrens booksellers – folks who spend all day selling books to kids & their parents. Now, oftentimes people express to me that they feel blogs are… Continue reading Why B2B Blogs Matter
The Future is Now
The comic above really made me take pause and realize that the future of media & publishing is being sown today. So, I decided to take a trip to the future, which turns out, is just a subway ride away. Over the past five years, I have worked with the PS 123 elementary & middle… Continue reading The Future is Now
Diversifying Media Revenue Streams
Image by Martha Nelson Let’s talk about paid content, and look beyond the discussions around paywalls and micropayments. I want to explore one example of an online brand creating multiple digital revenue streams, and consider lessons in this for media companies – especially B2B media companies. How a Blogger Earns Six Figures a Year One… Continue reading Diversifying Media Revenue Streams