Image courtesy of Betsy Bird Something odd happened this week, a single blog post absolutely floored me – that’s how good it was. Now, I read a lot of blogs, and doing so is pretty much the first thing I do when I wake up and the last thing before I go to sleep. But… Continue reading The Value of Blogging
The Pros & Cons of Twitter
Image by Toby Bradbury Over the past few weeks, I chatted with quite a few RBI editors to understand how they use Twitter. So today, I want to talk honestly about two things: Why Twitter is a Challenge Why Twitter is an Opportunity Okay, let’s get started! I’ll present this as a pro/con format, starting… Continue reading The Pros & Cons of Twitter
How the Web Enables Offline Business & Activities
The web has become an essential place to go for research, connection and commerce. Even in niche B2B markets; even for products & services that can’t easily be sold online; even for companies with no web footprint. Many in B2B media are transitioning from a print-centric world to a web-based ecosystem, as are their partners… Continue reading How the Web Enables Offline Business & Activities
How I Used Facebook to Unearth a Town’s History
Recently I have been considering the value of social media in terms of how it enables families, connections and provides meaning to our everyday lives. So today I want to share a story about how Facebook is allowing me to experience my past in new and incredible ways. Here is the premise: I drove through… Continue reading How I Used Facebook to Unearth a Town’s History
How Nonconformity Can Save Media
Image by Jim The nonconformist is the outcast. And we need more outcasts. Media needs more outcasts. Why? Because the outcast can find success that others have not by looking at the world in a wholly different way. For a media brand, this does not mean to try crazy ideas, but to do primary research,… Continue reading How Nonconformity Can Save Media
How Magazines Can Make Money Online
How can magazines make money online? The short answer is: Stop being defined by the word "magazine." Here’s the long answer: 2010 is a world where communication, distribution and audience behavior have changed drastically from when magazines, newspapers and media companies were first founded. For those who have thrived in past decades via print ad… Continue reading How Magazines Can Make Money Online
A New Sound
Earlier this week I was watching a documentary on music legend Les Paul, and he described a pivotal period in his life. He was a very successful guitar player in Chicago, and one morning his mother mentioned that she heard him play a live performance on the radio the previous evening. He said that was… Continue reading A New Sound
Bringing us Closer to the Past, Present and Future
Image by stratosphaerenlieder The end of December marks my nine year anniversary with Reed Business Information. As I look back at the past decade, I see it through a lens of RBI’s evolution, of B2B media, and of the exciting changes that we have lived through. In considering how media has shifted, I can’t help… Continue reading Bringing us Closer to the Past, Present and Future
Caring: A Critical Factor in Business Success
Image by John Flinchbaugh Today, I want to share four stories. Each has the same lesson: why CARING is a critical factor in business performance. For those working to transition media from print to a multi-media world, these lessons are more apt than they may at first appear. How often are you let down by… Continue reading Caring: A Critical Factor in Business Success
A Community of Solutions
In the past few weeks, I have been considering how the role of media is changing in an age where information is plentiful and distribution free: Selling a Commodity vs Selling a Service Creating Interest vs Providing Solutions Clearly, the underlying issue here is not just the purpose of media today – especially B2B media,… Continue reading A Community of Solutions