Image by Oblivious Dude Is your career in transition? Mine is. So today, I want to share a bit about what I am planning, and some tips on how to transition your career. A Parting Glass The news of Reed Business Information closing down the remainder of its controlled circulation titles certainly set a path… Continue reading How to Transition Your Career
How Online Events Drive Revenue for Publishers
In the past, I’ve talked about how editor’s roles are changing: How they are now product developers How they can now serve their audience in new ways How they need to diversify revenue streams How marketing is now a part of their role How they CAN do more with less How they need to educate… Continue reading How Online Events Drive Revenue for Publishers
Publishers Ask: “Now What Are We Supposed to Do?”
Towards the end of the movie Forrest Gump, the title character sets off on a jog for thousands of miles across the country. Along the way, people attach meaning to this act, and a few dozen hearty folks follow him on the run. Then, for no reason at all, he simply stops and says, "I’m… Continue reading Publishers Ask: “Now What Are We Supposed to Do?”
Why People Blog and What We Can Learn From It
I’ve worked with 300 bloggers here at Reed Business Information, and that was split between two groups: Internal editorial staff. External bloggers – professionals who are in the trenches, sharing their experience & insight via blogs. These are individuals with years of experience in their markets using blogs as a real business tool. Today, I… Continue reading Why People Blog and What We Can Learn From It
How to Look Past Boundaries That Are Holding You Back
Image by Seven Morris If you work in media, then likely, your career is in transition, as is your business. Maybe everything looks less certain today than it did 5 years ago. Maybe you have a strong belief in your business, but are finding it difficult to keep your brand on that wild streak of… Continue reading How to Look Past Boundaries That Are Holding You Back
Which Part of Your Audience Really Matters?
Image by Marcus Ramberg If you work for a business media brand, have you focused on which parts of your ‘audience’ convert? Which open your enewsletters, come back to your website twice a month or more, comment on your posts, follow you on Twitter, sign up for your webinars, and show up to industry events?… Continue reading Which Part of Your Audience Really Matters?
Just Show Up
Image by Elijah Nouvelage Room 240 is an uncertain place, yet I go there each week. Last week, School Library Journal published an article about my efforts with the students at PS 123 in Harlem. The article wasn’t a hug-fest about volunteering; instead, it focused on the very real challenges that we are trying to… Continue reading Just Show Up
How to Improve Your Products: The Value of Small Things
Image by Lovro67 Regardless of the brand you work for or your role within it, you likely don’t have a lot of resources at the moment. Perhaps you are doing the work of three people, maybe budgets are frozen, perhaps your business is in transition. And yet, you and your colleagues are filled with ideas… Continue reading How to Improve Your Products: The Value of Small Things
A Transition is an Opportunity
Today, I want to talk about transitions. Business media is undergoing a huge one at the moment, and in many ways we are entering a golden age of publishing, one that is more powerful than anything created before it. But change is hard. It can be full of destruction as well as creation; it is… Continue reading A Transition is an Opportunity
How to Use LinkedIn to Drive Editorial Strategy
Image by Christoph Today I want to share the story of what one business media brand is doing to get closer to their audience, and how they are leveraging social media to drive editorial strategy. Control Engineering’s Editorial Director David Greenfield setup a group called Automation & Control Engineering on LinkedIn, and has been integrating… Continue reading How to Use LinkedIn to Drive Editorial Strategy