Advertisers Flex Muscle to Make Print More Accountable

Advertising Age reports that advertisers are demanding issue-by-issue circulation guarantees, as opposed to averages. “The new power play reflects the growing demand for precision metrics in the media business, a drive fueled by an internet model that seems to promise instant accountability. It is also, though, part of a broader regime change in the industry,… Continue reading Advertisers Flex Muscle to Make Print More Accountable

Newspapers’ Focus on Web Grows Online Audience

The Newspaper Association of America reports that “the audience for newspaper Web sites is growing at nearly twice the rate of the overall online audience.” “The fact that the newspaper Web site audience is growing at almost double the rate of the Internet audience as a whole validates the industry’s investment in digital innovation, and… Continue reading Newspapers’ Focus on Web Grows Online Audience

Portfolio Magazine: The New Yorker for Investment Bankers

Conde Nast is launching a new business magazine: Portfolio. The New York Times gives us details on the creation of Portfolio, with some interesting quotes & info: “We’re not giving you peas and carrots… We want to capture the glamour… Business is about power. And guts. And passion. Business coverage should be too… Readers will… Continue reading Portfolio Magazine: The New Yorker for Investment Bankers

InfoWorld Magazine Goes Web Only

PaidContent reports: IDG’s InfoWorld Magazine To Close Down; Focus on Online/Events. Some interesting tid-bits: “There won’t be too many layoffs as most of the team had been working on multiplatform already.” “IDG is doing a smart thing if merely experimenting with the model for how to move entirely online for the rest of the “fleet”.… Continue reading InfoWorld Magazine Goes Web Only

Time Magazine to Focus Less on News, More on Voice

The Wall Street Journal reports on the redesigned Time magazine: “In addition to a new look, editors have invoked the Economist as a role model for the new Time — less of a news digest, more of an opinion journal… Future issues will provide lots of directional signals to the magazine’s online edition, editors promise.”

Write Once, Publish Anywhere and Everywhere

Fred Wilson has some interesting thoughts on how feeds and widgets play into the online publishing model: “One of the biggest changes out there is the world of distributed media. Feeds, widgets, embed codes, apis, and other tools that allow the publisher to make their content available on other pages. You have to do this,… Continue reading Write Once, Publish Anywhere and Everywhere

Original Content Creation vs. Aggregation

Scott Karp looks at how the web has fragmented the media industry: “The real divide now emerging is between companies that create original content and companies that create platforms for aggregating and distributing that content. Newspapers embody the old media world where content creation, aggregation, and distribution were inextricably linked. But the digital media revolution… Continue reading Original Content Creation vs. Aggregation

Sooner Than You Thought: The Death of Print

IDG is no longer a print media company. The state of things, according to IDG SVP of Online Colin Crawford: “The brutal reality that we’re facing today is the costly process of dismantling and replacing legacy operations and cultures and business models with ones with new and yet to be fully proven business models. However,… Continue reading Sooner Than You Thought: The Death of Print

The iPhone Effect

Last week I talked about Apple. As you probably know, they announced the iPhone this week. I want to look at this topic in two ways – both which affect media and journalism. Mobile Web and Local Search The mobile web will not just change how we get information, it will change the way we… Continue reading The iPhone Effect

Innovation in Journalism

Jay Rosen and John McQuaid explore some timely issues in journalism. On citizen journalism: “With connectivity anywhere and everywhere, journalists tapping into networks can have eyes on the ground in a lot of places simultaneously. That has all kinds of potential — for assembling a broad picture of what’s going on nationally, for individual tips… Continue reading Innovation in Journalism