Portfolio Magazine: The New Yorker for Investment Bankers

Conde Nast is launching a new business magazine: Portfolio. The New York Times gives us details on the creation of Portfolio, with some interesting quotes & info:

  • “We’re not giving you peas and carrots… We want to capture the glamour… Business is about power. And guts. And passion. Business coverage should be too… Readers will find business executives treated like celebrities…”
  • “Portfolio has hired more than 75 editorial people for the magazine, 40 for its Web site, www.portfolio.com, and more than 45 on the business side.”
  • “The magazine’s Web site, which will be free, will contain all the articles in the magazine and report breaking news… its bloggers would post three and five times a day. The site has elaborately produced videos and various interactive features.”