Publishing 2.0 looks at the convergence of media and marketing: “It used to be that media was strictly a delivery mechanism. Now that media is becoming a two-way, participatory, community-driven 2.0 entity (MySpace, YouTube, blogs, etc.), media companies can do more than just deliver messages — they can create services across the entire marketing services… Continue reading Media & Marketing
Month: September 2006
Keeping Newspapers Relevant
The Isthmus Daily Page looks at how newspapers are changing with the times: “The business model is changing. An entire generation has been trained to believe they don’t have to pay for the news, and at the same time there are some very troubling economic indicators for newspapers.” “… ‘it’s the end of world’ for… Continue reading Keeping Newspapers Relevant
TV Guide: From Publishing to Web
PaidContent has an interesting article on the evolution of TV Guide: TVGuide.com Redesign Rolls Out Today; Emphasis On Info, Community. Seems like an interesting blend of features and a remarkable step forward for a brand that had to completely transform itself with the advent of digital media.
Online Privacy
More on Facebook and what privacy means online “Privacy is an experience that people have, not a state of data.” Will Facebook learn from its mistake
Research: Blogs Play A Powerful Role In B2B
A new study reports on the power of blogs and RSS: “Blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their work-related purchasing decisions. – some 80 percent of respondents say they read blogs, with 51 saying they… Continue reading Research: Blogs Play A Powerful Role In B2B
Industrial Strength Innovation
BusinessWeek looks at how to better server B-to-B markets: “Look at your products in the context in which they are used. The winners in this game will be customer-centric companies who will do whatever necessary to help their customers solve problems and make more money. Often this requires adding capabilities, services, and/or logistics to an… Continue reading Industrial Strength Innovation
A New Metaphor for Journalism
Douglas Fisher take on the evolution of journalism: “… newspapers still too often define their business by their production line. They set up the presses and then tweak the product to conform. Sure, we’ve redesigned, narrowed the web, introduced color. But it’s all inside the restrictive framework of our press configuration.” “The Internet is the… Continue reading A New Metaphor for Journalism
Social Media Optimization
“Brands and organisations now exist in online networks, in social media. What does being successful in network look like?” Read more…
Journalism
You know, this article has nothing to do with digital publishing, but I just love the New Yorker, and to me, a non-journalist, every week it reminds me why I love journalism. A profile on New Yorker editor David Remnick.
Instilling a Sense of SEO
Search Engine Watch reports on creating a culture of Search Engine Optimization within a company: “To facilitate communication, Simmonds actively seeks out projects that require involvement across multiple units. The formula integrates search into the workflow via a series of small changes that deliver big results. He has also provided significant support, including a dedicated… Continue reading Instilling a Sense of SEO