A New Metaphor for Journalism

Douglas Fisher take on the evolution of journalism:

“… newspapers still too often define their business by their production line. They set up the presses and then tweak the product to conform. Sure, we’ve redesigned, narrowed the web, introduced color. But it’s all inside the restrictive framework of our press configuration.”

“The Internet is the new metaphor for that flexible journalism production line. No longer as journalists – editors especially, but reporters, too – can we just tweak inside a rigid configuration. We must continually respond to what our users tell and show us.”