Last week, I discussed a recent article by John Batelle: Packaged Goods Media vs. Conversational Media. John has released part 2 of this series, which explores the differences between traditional media and interactive media: “Not owning or controlling the content? Not owning or controlling the audience? Not having total control of your advertising and subscription… Continue reading Conversational Media vs. Traditional Media
Fundamentally Changing Publishing
A recent New York Times article discusses the radical changes going on in the marketing world around branding: “…the branding game has changed radically, largely because of the myriad choices the Internet provides consumers and because of the economic influence of widespread Web pontificating, known as the blogosphere, which barely existed as a popular force… Continue reading Fundamentally Changing Publishing
It is a Fascinating Time to be a Journalist!
Chris Anderson takes an in depth look at what it would mean to create a transparent magazine. In part 1, he looks at what has changed since Wired magazine’s website originally launched. My favorite: THEN: Media as Lecture: we create content, you read it. NOW: Media as Conversation: a total blur between traditional journalism, blogging… Continue reading It is a Fascinating Time to be a Journalist!
Search: The Next Generation
Emre Sokullu takes a look at the future of search. How can search improve, you ask? “…better indexing techniques, …vertical engines, meaning-based search, intent-driven search, new clustering methods, and much more.” For user interface enhancements, they look at Snap, SearchMash and Live.com. For technology advancements, Hakia, Vivisimo, Ask, Yahoo, Google, Del.icio.us, NPL, Collarity, Swicki, Rollyo,… Continue reading Search: The Next Generation
Untethering the Social Networks
Fred Wilson has a great post about his ability to be the center of his own social network. With so many of the web’s social networks – it is limited to a single domain name. Once you leave Facebook or MySpace or LiveJournal, you become an outsider. Fred talks about two services that let him… Continue reading Untethering the Social Networks
Buy or Build: How Media Companies Will Grow Online
As News Corp.’s Fox Interactive Media passes Yahoo for the most page views online, News Corp.’s chief operating officer Peter Chernin talks about their way forward: “The feeling was that we were entering a stage when this was less about deals … and more about maximizing what we have. Now our focus is how to… Continue reading Buy or Build: How Media Companies Will Grow Online
More Journalists Jump from Traditional Media to Web
The New York Times reports on more prominent journalists leaving their jobs at large media companies to join a new web venture: “Mike Allen, a reporter who covers the White House for Time magazine, and Roger Simon, the chief political correspondent for Bloomberg News, are joining the new multimedia political news venture being overseen by… Continue reading More Journalists Jump from Traditional Media to Web
Viral Markeing and Word-of-Mouth Marketing to be Policed
The Washington Post reports on new guidelines around the hottest buzzword of the decade, “word-of-mouth-marketing.” “The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.” This would have a sweeping affect across the marketing world, and would try… Continue reading Viral Markeing and Word-of-Mouth Marketing to be Policed
As Media Companies Evolve, Conflicts Arise
Hugo E. Martin points us to John Battelle’s “Packaged Goods Media vs. Conversational Media,” where he posits: “Major media companies are realizing that their digital assets are far more valuable than they initially thought, and they are reacting by putting folks in charge of those assets who they believe will protect the company. Not the… Continue reading As Media Companies Evolve, Conflicts Arise
The Year of User-Generated Content & Web 2.0
In case anyone missed the past year, the reflections are starting to pour in. Read/Write Web has a great overview on the state of the online world, covering topics such as: Social networks RSS Web 2.0 Google VC money Localization Widgets Online video Blogs …and so much more. I was surprised the word “aggregation” didn’t… Continue reading The Year of User-Generated Content & Web 2.0