Marketing Through Social Media

Maki has an interesting article on The Importance of Social Media Marketing. Among the benefits: Primary and secondary traffic. Better search engine rankings. Build community around your website.

The Walls Come Tumbling Down

Michael Krigsman wasn’t distracted by the big news this week, of Google unveiling OpenSocial. “Hidden from view during the press conference, an improvised parallel event arose spontaneously, raising deeper implications than the Google announcement itself. This parallel event offers a provocative glimpse into the future of collective intelligence, information sharing, and group-oriented analysis.” Michael goes… Continue reading The Walls Come Tumbling Down

All Companies Will Be Media Companies

Jeremiah Owyang illustrates why all companies are becoming media companies: “Exactly what does a “media” company of the future look like? All along the customer lifecycle is an opportunity to create media, it’s great for injecting and encouraging conversation, telling a story, or demoing a product.”

Keep Track of Your Online Reputation

Darren Rowse explains why it is important for bloggers to monitor who else on the web mentions them and links to them: Engage in Conversation Build Relationships Track Success of Posts Correcting Errors and Damage Control Find Plagiarists

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More Tips on How PR Folks Should Work With Bloggers

Ryan Block of Engadget talks about how PR folks can better work with bloggers: “Let’s cut to the chase: yes, unfortunately most PR people don’t do their homework… But these people aren’t out to make our lives harder, and many of them are just doing what they can with what’s become a severely broken system… Continue reading More Tips on How PR Folks Should Work With Bloggers

How to Work With Bloggers When Marketing Your Brand

As marketing online becomes more important for all businesses, Darren Rowse shares 21 tips for pitching your story to bloggers. Comment First Pitch Later Personalize it Get their Details Right Show You Know Who they Are Introduce Yourself Keep it Brief Highlight Benefits Keep it Simple Research Your Question Consider Time Zones When Calling Don’t… Continue reading How to Work With Bloggers When Marketing Your Brand

Mainstream Media’s Affect on a Blog

Darren Rowse’s blog was featured in mainstream media, and he reviews the benefits to his brand: Branding/profile/awareness Contacts Flow on media attention Credibility Widening circles of influence He notes that it doesn’t bring much direct traffic, but does underscore the value of traditional media: “…whether it be with your family and friends, potential clients, book… Continue reading Mainstream Media’s Affect on a Blog

Condé Nast Looks for Online Audience Before Revenue

CondéNet is expanding their efforts into social networks, via widgets: “The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.” “…bringing brands… Continue reading Condé Nast Looks for Online Audience Before Revenue

Nike & Nissan Looks Beyond Big Media to Reach Their Audience

The Wall Street Journal profiles two companies who are looking beyond big media to reach their audience: Nike’s efforts to influence the influencers, and expand their marketing dollars beyond traditional advertising in the media: “The question is, how do you not let your size become a disadvantage? How do you keep an edge, a crispness,… Continue reading Nike & Nissan Looks Beyond Big Media to Reach Their Audience

Bloggers: An Essential Part of Marketing

Brian Solis looks at how including bloggers is essential to any marketing strategy. “I’ve dubbed bloggers the new “wire” service. Providing them with early access to information allows news to bubble up, gaining credibility and momentum to the point where it attracts attention from traditional journalists. Bloggers have direct relations with people, your peers, and… Continue reading Bloggers: An Essential Part of Marketing