Advertising Age reports on the growing importance of user-generated reviews: “Product reviews written by real people are perhaps the most underappreciated slice of the consumer-generated-media universe, the explosion of which has captivated the advertising and media worlds.” In related news, Fred Wilson introduced me to a few phrases that scare me: shopcasting and social commerce.… Continue reading Citizen Journalism – Consumer Style
An interesting piece in the Boston Globe got me thinking about some of those “most popular” story listings on sites like CNN.com and the dangers of social news sites. The Globe’s article looks at the oversaturation of John Mark Karr coverage on television news: “`It’s an embarrassment,” says Tobe Berkovitz, associate dean of Boston University’s… Continue reading News Sensationalism
Seth Godin: Marketing Guru
Seth Godin talks about the future of radio, but offers many other interesting perspectives on marketing in general. As usual, great insight. Also, his latest book.
“This is a Total Revolution”
Business 2.0 has an article focusing on how Google can be both friend and foe to small business. But this passage jumped out at me as more anecdotal proof that things have changed drastically for print publishers: “More established businesses have been able to slash their marketing budgets by switching to search-term advertising. Ray Allen,… Continue reading “This is a Total Revolution”
User Generated Tumbleweeds?
There has been a lot of talk this week about YouTube’s deal to partner with advertisers and marketers. One pundit, muses on whether the YouTube community will embrace content that is far more produced and mainstream than its usual video content ranging from pet tricks to poor lip-syncs. I don’t fully agree with the idea… Continue reading User Generated Tumbleweeds?
Web Marketing Reality
AdAge says that The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads. But, Jeff Jarvis refutes these findings in his article: Advertisers: Head, Meet Sand, Insert. Who will win this battle of the wills?! Well, Nick Denton will. His Gawker blog network seems to be the envy of all other blog… Continue reading Web Marketing Reality
Scott Karp has a nice roundup on the The State of Search Marketing.