Citizen Journalism – Consumer Style

Advertising Age reports on the growing importance of user-generated reviews:

“Product reviews written by real people are perhaps the most underappreciated slice of the consumer-generated-media universe, the explosion of which has captivated the advertising and media worlds.”

In related news, Fred Wilson introduced me to a few phrases that scare me: shopcasting and social commerce. Because what we really need is to further explore “individuals’ relationships with products.” (insert long rant about how my Dualit toaster embodies my world-view and expresses things about myself that I cannot put into words…)

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