Digital Media Offer Greater Targeting to Marketers

From Advertising Age: “Marketers should pay close attention to emerging digital platforms because they provide a trail of electronic bread crumbs to help identify and track consumers’ media behavior. A high degree of addressability will create greater targeting precision than ever before and holds the potential to morph standard media targeting into hypertargeting.” 

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Categorized as marketing

Selling Sympathy

An interesting article about a business school student who worked with the homeless panhandlers:  “The concept behind the experiment: Marketing products through pricing or product features alone results in only one-time purchases. However, if a customer feels an emotional attachment to the product, there is a greater chance for repeat buying and loyalty… Part of… Continue reading Selling Sympathy

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Categorized as marketing

Marketing & Advertising

Two interesting articles on the money-side of online media:  Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…”  Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…” 

Growing Pains of Web Innovation

Four of the biggest innovations on the web are experiencing serious growing pains. Let’s start with Podcasting. Michael Arrington maintains a Podcast site in addition to his wildly popular TechCrunch blog. But his Podcast site has experienced radio silence recently. Last week he gave an update: “The problem was mostly production time…editing sound files is… Continue reading Growing Pains of Web Innovation

Discovering the Balance: Social Media and Marketing

Social media on the web is rapidly becoming a huge business. As communities are built all over the Web, marketers are just getting their feet wet in understanding how to leverage social networks to create targeted and engaging branding messages. However, as marketers get involved, those who have invested their time and passion to build… Continue reading Discovering the Balance: Social Media and Marketing

Marketing & Advertising

Two interesting articles on the money-side of online media: Cost-per-click ads vs. affiliate programs “…the benefits of going with affiliate programs that pay larger amounts when people purchase a product…” Marketing on RSS feeds “…a number of great examples of RSS marketing including coupons, affiliate marketing, PR/IR feeds, deals, classifieds, podcasts branded entertainment and more…”

Splogs

What happens when you mix blogs with spam, you get splogs. A primer, from Wired: “Like email spam, splogs use the most wonderful features of networked communication – its flexibility, easy access, and low cost – in the service of sleazy get-rich-quick schemes. But whereas email spammers try to induce recipients to buy products, sploggers… Continue reading Splogs

An Often Ignored Publishing Niche

Coupons. Yes, it is indeed publishing. The New York Times looks at the state of the coupon business, which has held its own against digital coupons, so far. However, change is on the way: “The next stage, according to marketing experts, will come with the spread of digital cellphones with location-tracking and automatic short-range communication… Continue reading An Often Ignored Publishing Niche