Condé Nast Looks for Online Audience Before Revenue

CondéNet is expanding their efforts into social networks, via widgets:

“The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook’s open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.”

“…bringing brands to these apps is not so much about generating revenue immediately, said publisher Jane Grenier: “The real value is to remain ahead of the curve in terms of learning. We’re looking downstream more specifically at monetization.”