As marketing online becomes more important for all businesses, Darren Rowse shares 21 tips for pitching your story to bloggers.
- Comment First Pitch Later
- Personalize it
- Get their Details Right
- Show You Know Who they Are
- Introduce Yourself
- Keep it Brief
- Highlight Benefits
- Keep it Simple
- Research Your Question
- Consider Time Zones When Calling
- Don’t Stalk
- Be Persistent
- Avoid Press Releases
- Keep on Topic
- Be Polite and Courteous
- Free Stuff Works, But….
- Mention Your Blog
- Link Up
- Give an exclusive
- Don’t Include Anything You Don’t Want Blogged in your Communications
- A word on Embargoes