Jeremiah Owyang looks at how marketers can best leverage the power of Wikipedia: “Monitoring Wikipedia regarding your brand, products, executives and competitors is absolutely mandatory for the Web Strategist, but before engaging, have a strategy that will help all readers, provide factual information, and of course, not end up in an embarrassing situation.”
Category: marketing
Second Life: Marketing Letdown?
The LA Times reports on the marketing let down of companies who opened up shop in Second Life: “Firms find that avatars created by participants in the online society aren’t avid shoppers.” More from Duncan Riley.
Marketing Needs Social Media
Brian Solis has a phenomenal post on how social media is affecting marketing. I am always skeptical of “manifestos,” as Brian calls his post, but it is filled with great ideas. “The future of marketing integrates traditional and social media elements. The new mix will include what you know along with the tools to succeed… Continue reading Marketing Needs Social Media
Online Trends Change the Marketer’s Toolbox
Daniel Riveong whittles down the recent trends shaping online marketing. Included on his list: Long tail media consumption means more effort on the part of marketers for a “grand strategy” vision. Return on investment is taking more prominence in the C-level space, helping shape product development, internal culture and budgeting. Social media is diversifying the… Continue reading Online Trends Change the Marketer’s Toolbox
Leveraging Web 2.0 for Your PR Efforts
Scott Wilder offers tips on how PR professionals should think about Web 2.0: Technology changes fast, dedicate a little time every day at the office to surf the web and see what’s out there. Talk to your co-workers and partners to create a unified vision of how to leverage Web 2.0 technologies. Get to know… Continue reading Leveraging Web 2.0 for Your PR Efforts
Top 150 Marketing Blogs
Here is an interesting list of the top 150 marketing blogs.
Marketers to Give Traditional Media the Cold Shoulder
A team of advertising and branding luminaries were polled by BusinessWeek on the future of marketing & advertising, with some compelling answers: Online branding will represent the largest percentage increase in spending this year. Direct marketing and online research give marketers the most confidence in their respective ROI metrics. TV, newspapers, magazines and radio will… Continue reading Marketers to Give Traditional Media the Cold Shoulder
MyMarketing
Marketing via social networks is on the rise. In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels. Last year, about 38 percent were messaging on the channel. JupiterResearch analyst Emily Riley suggests the following: “Many advertisers easily understand the idea of having a MySpace profile, many will… Continue reading MyMarketing
Lost in a Sea of Information
Read/Write Web gives a phenomenal overview of the attention economy. The crux of their focus: There has been an explosion of new types of information. People no longer read, they skim. News that used to last a day now lasts just a few hours, simply because we need to pay attention to the new news.… Continue reading Lost in a Sea of Information
Online Marketing, Where the Dollars Will be in 2007
eMarketer reports on where marketing dollars were spent online in 2006, and where they will go in 2007. Some findings from the early adopters of the online marketing world: Marketers expect overall online spending to rise slightly from 47%. Search engine optimization (SEM) showed the biggest jump in 2006. Marketers like house e-mail lists, but… Continue reading Online Marketing, Where the Dollars Will be in 2007