eMarketer reports on where marketing dollars were spent online in 2006, and where they will go in 2007. Some findings from the early adopters of the online marketing world:
- Marketers expect overall online spending to rise slightly from 47%.
- Search engine optimization (SEM) showed the biggest jump in 2006.
- Marketers like house e-mail lists, but started shying away from rented e-mail lists.
- Marketers are considering, blog, social network and video ads lead the way as emerging tactics in 2007.