Online Marketing, Where the Dollars Will be in 2007

eMarketer reports on where marketing dollars were spent online in 2006, and where they will go in 2007. Some findings from the early adopters of the online marketing world:

  • Marketers expect overall online spending to rise slightly from 47%.
  • Search engine optimization (SEM) showed the biggest jump in 2006.
  • Marketers like house e-mail lists, but started shying away from rented e-mail lists.
  • Marketers are considering, blog, social network and video ads lead the way as emerging tactics in 2007.

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