Two interesting posts from Scott Karp: Online Publishers Need To Stop Selling Space Page Views And CPMs Are Suppressing Online Advertising Growth and Innovation
Category: advertising
Personalized Advertising to Replace Mass Advertising
The New York Times takes a look at an ad agency that is creating advertisements that are personalized based on your behavior. “Digitas, a new unit of the advertising conglomerate Publicis Groupe, is developing a system that links a database of consumer information with its advertisements. The system can deliver thousands of custom ads, each… Continue reading Personalized Advertising to Replace Mass Advertising
Business 2.0 Magazine Sees Sharp Drop in Ad Revenue
The New York Times reports on the dire times for Business 2.0 magazine: “Advertising revenue at Business 2.0 was down 38 percent through July 9 of this year, according to the Magazine Publishers of America. The most recent issue on newsstands ran a scant 102 pages, although summer months are traditionally lean for magazines.” Yet,… Continue reading Business 2.0 Magazine Sees Sharp Drop in Ad Revenue
Newspaper Ad Sales in Decline
The Wall Street Journal reports on newspapers’ ad sales accelerating drop: “Right now, you’ve got a perfect storm,” says Edward Atorino, an analyst with financial broker Benchmark Co. He predicts total ad revenue will fall 4.3% this year. The decline will be one of the steepest in history.” Jon Fine of BusinessWeek asks “When Do… Continue reading Newspaper Ad Sales in Decline
Google Expands Print Advertising Program
Google announced the expansion of their newspaper print ads program, expanding from 50 to 225 partner newspapers. Here is a review of what this service is: “Google Print Ads enables agencies and advertisers of all sizes to easily plan and buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface…… Continue reading Google Expands Print Advertising Program
This Ad is Watching You
Yahoo announced a new tool for creating targeted ads on the web: “The product, Yahoo SmartAds, would help marketers create custom advertisements on the fly, using information on individual buyers and information on real prices and availability from the vendors. For example, a person who had recently searched for information about blenders might see an… Continue reading This Ad is Watching You
Are Bloggers and Marketers Really Evil?
The blog world is trying to reinvent journalism, and finding that in many ways, they have to start back at the very beginning. Accusations have been flying this week over online advertorials with bloggers. It all seems to have started with this Valleywag post, and was further fueled by Jeff Jarvis, and a series of… Continue reading Are Bloggers and Marketers Really Evil?
Ads Continue to Encroach on Print Articles
The New York Times reports on a growing trend: ads on the front cover of magazines and newspapers: “Journalists lament the trend as a potential sign that the boundaries between editorial and advertising content are weakening, and because the advertisements reduce the amount of prime space for news and feature articles. But front-page ads seem… Continue reading Ads Continue to Encroach on Print Articles
Newspapers See 22% Increase in Online Ad Revenue
The Newspaper Association of America has new estimates that indicates: “US newspaper groups experienced a 22 per cent increase in online advertising revenues but the sharp rise was not enough to offset the decline in revenues from traditional print advertising.”
The Race to Create Online Ad Networks
The Wall Street Journal looks at the race to create online ad networks: online “exchanges which use automated systems to match buyers with sellers of unsold [ad] space.” To give a sense of scale: “The biggest Internet companies, including Microsoft Corp., Google Inc. and Yahoo Inc., are focusing attention and money on the emerging business,… Continue reading The Race to Create Online Ad Networks