Newspaper Ad Sales in Decline

The Wall Street Journal reports on newspapers’ ad sales accelerating drop:

“Right now, you’ve got a perfect storm,” says Edward Atorino, an analyst with financial broker Benchmark Co. He predicts total ad revenue will fall 4.3% this year. The decline will be one of the steepest in history.”

Jon Fine of BusinessWeek asks “When Do You Stop The Presses?” The intro to his argument for a newspaper to go digital-only:

“This could be the worst year for newspapers since the Great Depression. The double-digit revenue declines long forecast by doomsters have arrived. While nearly all the major papers still post profits, albeit smaller than before, a few prominent ones are losing boatloads.”