An interesting example of how the web can be effectively used for social/viral marketing… Stephen Colbert’s fake presidential campaign saw a huge surge in participation last week: “What amazed me the most was how [Barack] Obama’s 1 Million Strong Group took more than 8 months to get about 380,000 members, but Colbert’s 1 Million Strong… Continue reading The Social Generation
Author: Dan Blank
The Relevance of Journalist Unions
Jeff Jarvis looks at reasoning behind resigning from the National Union of Journalists. “… the union, as with the print unions of old, cannot possibly adapt to meet the revolutionary demands of a new technology.” “There is a difference, of course. The skills of compositors and linotype operators were eradicated by computer setting and on-screen… Continue reading The Relevance of Journalist Unions
Creating a User-Generated Magazine
MarketingSherpa shares a case study of JPG magazine, which leveraged a community of user-generated content to create digital and print editions. Here are the six strategies they used: Select topics with a passionate audience who can contribute lots of material. Grow the community with viral tools. Provide incentives and recognition to encourage activity. Retain editorial… Continue reading Creating a User-Generated Magazine
Endangered Species: Journalists
Forbes has released “the worst jobs for the 21st century.” “Another endangered species: journalists. Despite the proliferation of media outlets, newspapers, where the bulk of U.S. reporters work, will cut costs and jobs as the Internet replaces print. While current events will always need to be covered (we hope), the number of reporting positions is… Continue reading Endangered Species: Journalists
You Can Create – And It Should Be Shared
Chuqui and Scott Karp are pondering that user-generated content is a myth. “This shouldn’t be surprising to people, because if you’ve run communities for any length of time, you’ll run into the 1% rule: in any community of size, the vast majority of your content is created by about 1% of the membership.” “It’s that… Continue reading You Can Create – And It Should Be Shared
Mainstream Media Embrace Citizen Journalism Tools
Josh Catone looks at how mainstream media has embraced the tools of citizen journalists. “It’s interesting to see how the techniques and technologies of amateur, citizen journalists are adopted, co-opted, and integrated by the mainstream media. Take blogs, for example, which earlier in this decade seemed like just an outlet for amateur web publishers. Fast… Continue reading Mainstream Media Embrace Citizen Journalism Tools
Mainstream Media’s Affect on a Blog
Darren Rowse’s blog was featured in mainstream media, and he reviews the benefits to his brand: Branding/profile/awareness Contacts Flow on media attention Credibility Widening circles of influence He notes that it doesn’t bring much direct traffic, but does underscore the value of traditional media: “…whether it be with your family and friends, potential clients, book… Continue reading Mainstream Media’s Affect on a Blog
Citizen Journalism in Myanmar
Citizen journalism is experienced – in action – during the Myanmar protests. “When traditional methods and professional journalists can’t provide footage, and personal safety allows, citizens rise to the challenge time and again, often with remarkable material,” said Ellana Lee, the managing editor of CNN Asia Pacific in an email. “Even in countries like Myanmar,… Continue reading Citizen Journalism in Myanmar
Subject Matter Experts Reaching Audience Directly Via Online Video
More subject matter experts are posting educational and promotional videos to the web. The New York Times looks at the effect this has had for dentists: “YouTube, famous for its entertaining clips, now has a growing list of informative videos, too, posted by experts on many subjects — including dentistry.” “The Web site reassured patients.… Continue reading Subject Matter Experts Reaching Audience Directly Via Online Video
Musicians Look to Licensing and Marketing; Not “Selling Out”
The music industry continues to give clues as to the affects of a traditional media model being displaced by digital. “The barriers are changing and we as artists are making less and less money, and we have to get creative,” notes Mr. McKagan, whose new band has licensed its music to a Victoria’s Secret commercial… Continue reading Musicians Look to Licensing and Marketing; Not “Selling Out”