Musicians Look to Licensing and Marketing; Not “Selling Out”

The music industry continues to give clues as to the affects of a traditional media model being displaced by digital.

“The barriers are changing and we as artists are making less and less money, and we have to get creative,” notes Mr. McKagan, whose new band has licensed its music to a Victoria’s Secret commercial and movie soundtracks, formed partnerships with entities like the music video simulation game Guitar Hero, and appeared in ads for the clothing designer John Varvatos. “Fifteen years ago, it would have been totally not cool. You would have been selling out.”

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