Subject Matter Experts Reaching Audience Directly Via Online Video

More subject matter experts are posting educational and promotional videos to the web. The New York Times looks at the effect this has had for dentists:

“YouTube, famous for its entertaining clips, now has a growing list of informative videos, too, posted by experts on many subjects — including dentistry.”

“The Web site reassured patients. “Going to the dentist is kind of scary,” Dr. Vetter said. “This way people check us out, and see the staff and the offices before they actually get here. They can fill out forms first. They feel like they know the place. It makes them comfortable.”